Online PR and News Website Regains Search Traffic after Correcting SEO Mistake
Released on: July 17, 2008, 1:48 am
Press Release Author: PressReleasePoint
Industry: Internet & Online
Press Release Summary: Website regains 90% of lost internet traffic after replacing blacklisted IP address.
Press Release Body: Newark, US, July 17, 2008 -- Online PR and marketing firm, PressReleasePoint, has successfully regained all lost search traffic after correcting an SEO mistake. They could mitigate the problem by replacing a faulty static IP address with brand new IP address. They have thoroughly checked their IP address before assigning it to their Website to avoid the same mistake from occuring again .
Online news distribution agency PressReleasePoint reported drop in traffic last week after accidentally choosing blacklisted IP address. A blacklisted IP address in SORBS DUHS was assigned to them by mistake when their data center was moved from Dallas to Newark. Webmaster realized this mistake when he noticed sharp drop in Website traffic, leads and orders few days after changing IP address. Later it was found out that search engines dropped their Website from search results because of an incorrect listing in SORBS dynamic IP block.
IP stands for internet protocol address. It is used to numerically identify internet servers used for hosting services like web server and file server. SORBS stands for spam and open relay blocking system. It is a popular database used for catching spam. It is a live database of blacklisted IP addresses. In addition to blacklisting IP\'s used for malicious purpose, it also blocks dynamic IP addresses used by ISP\'s. Some times ISP\'s handover some of their dynamic IP addresses to web hosting companies for use as static IP. But they fail to remove it from SORBS black list. New websites unwittingly using this blacklisted IP are penalized by search engines. Even mail servers fail to relay messages sent through them.
PressReleasePoint.com used to rank well on search engine result page(SERP) for terms like free press release and press release distribution. But website lost all traffic when it dropped off to 20th page in Google, Yahoo, MSN and major search engines. It happened when the webmaster inadvertently started using faulty IP address. They lost almost 90% of their search traffic and leads after loosing their prominent position on SERP. But now their website has regained their leading position in search engine results after replacing the faulty IP address with a fresh IP address. Now PressReleasePoint.com figures in first or second page for terms like free press release or press release distribution.
Webmasters and SEO professionals must learn an important lesson from this incident. They must be very careful while planning a data center move. It is always better to retain the old IP address. Thoroughly checking the IP address in black list database is a must if you are forced to change IP address.
About PressReleasePoint.
Founded in 2006, PressReleasePoint is a young ten member firm specializing in small business marketing through news distribution. It is a new breed online PR firm offering innovative services to PR and marketing professionals. Media clipping, news wire, buzz and meme monitoring service, press release writing, press release optimization and press release distribution are some of the services offered by them. Online news portal PressReleasePoint.com is launched by them for submitting free press release. Primary selling point of PressReleasePoint is quality service for low price.
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